Our methodology has changed but our process has not changed in 25 years. We pride ourselves in taking the TIME to do this right.
Step 1: Initial Meeting
During our initial meeting we gather detailed information regarding your desires for both the form and the function of your new Website. We will also ask you to provide us with any marketing materials your currently have including: brochures, photos, business cards and more.
Step 2: Preliminary Sitemap & Specifications
Once back at HQ, we begin putting together a preliminary sitemap for the Website. This becomes the roadmap for our design team so that they can see all the elements of the project from a 1,000 foot view. We also create a project specifications document that details the scope of work and describes all the functionality of the site. This document is accompanied by a detailed pricing break down that accounts for every hour spent on your project and how that correlates with the final price.
Step 3: Design Comps
Once you have engaged our services and given us a down payment, we begin the work of designing your Website. We start by creating the “shell” of your site. This represents the theme of the site that stays consistent from page to page. We will show you a number of design options for both the homepage and content pages. Every site is designed from scratch and we never use pre-defined themes.
Step 4: Programming of Site Theme
Once you have settled on a design, we begin the process of building that design into an active theme inside of a WordPress content management system. WordPress is the most popular content management system on the planet and it has exceptional SEO qualities, unlike amateur systems like WIX, Weeby, Shopify or Squarespace.
Step 5: Content Creation
While your site is being programmed, our team is working in concert with your staff to develop the text and graphics for the pages of the site. Once we have a the text written, we start putting it into the site along with any graphics, videos, animations, contact forms and other on page elements.
Step 6: Testing and Debugging
Your site is tested for functionality and you are given access to test it yourself prior to launching the site. We will not launch the site until you give us the go ahead.
Step 7: Launch of New Site
The new site is made live and submitted to search engines through Google Search Console. Once your final bill is paid, we will teach you how to use your content management system and give you full administrative access to your site. You own all the files and have access to them. After all, it is YOUR website!
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*All of our sites are designed to be both desktop and mobile friendly and feature a user-friendly content management system.
