Search Engine Marketing

Search Engine Marketing goes well beyond optimizing page content for Google Searches. SEM extends your site to paid advertising placement, Google Business Profile, Blogging and even Google Remarketing and Google Performance Max Ads.

Pay Per Click (Google Ads)

PPC marketing is a great way to bring guaranteed traffic to your Website. You essentially pay a fee for each person who comes to your site through a specific search term. While PPC will always get you instant results, they may not be the results you were looking for. Every PPC campaign needs to be carefully monitored and adjusted to maximize your return on investment. VisionLine Media charges a very small monthly fee for PPC management, unlike other firms who take a set percentage of your monthly budget. This gives us a vested interested in helping you spend LESS MONEY rather than asking you to inflate your budgets each month.

Remarketing (Google Ads)

Google Remarketing is one of the most cost effective ways to strengthen your brand and keep your message in front of a captive audience. Here is how it works:

(1)

(1) Prospective Client Visits Your Website

Prospective Client
Visits Your Website

(2)

(2) A Cookie Is Placed In Their Browser

A Cookie Is Placed
In Their Browser

(3)

(3) Prospect Is Followed To Other Websites (News, Information, Weather)

Prospect Is Followed To Other Websites
(News, Information, Weather)

(4)

(4) Prospect Is Continually Shown Your Ad On Their Device

Prospect Is Continually Shown
Your Ad On Their Device

(5)

(5) You Are Only Charged If The Prospect Returns To Your Website

You Are Only Charged If The
Prospect Returns To Your Website

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Paid Placement Ads (Google Ads)

Does your product or service have a highly specific audience that you are trying to reach? Is there a specific list of Websites that your audience frequents? Google Paid Placement Ads can post an advertisement for your business on a specific Website that is within Google's network. Let's say you are a Commercial Real Estate Broker who wants to sell properties in South Jersey. We can place your ad on the Philadelphia Business Journal and only show it to people located in the surrounding areas. Best of all, you only pay when they click on your ad and visit your Website!

Google Business Profile

Your Google Business Profile (formerly Google My Business) is now a more robust platform for attracting local searches. We will work with you to optimize your Google Business pages for multiple categories and services, increase the number of reviews, optimize descriptions and syndicate content between your Website and google. This will greatly extend your reach in local searches. We will also help to better define your geographies on Google Business to attract a wider audience, who may be outside the immediate area.

A.I. Visitor Identification Tools

VisionLine can help you to deploy A.I. Visitor Identification tools to turn your paid Website traffic into Website LEADS. Our suite of tools can produce the First Name, Last Name, Email Address and home Address of your Website visitors simply based on them looking at your Website. Advanced B2B modules can even deliver the First Name, Last Name, Company, Job Title and LinkedIn Profile of qualified site visitors.

We will work with you to develop a plan to utilize this data in a way that maximizes results and keeps your sales teams “fed” every day. Our A.I. tools can literally 10x your lead quantities!

Local SEM Case Studies

*All of our sites are designed to be both desktop and mobile friendly and feature a user-friendly content management system.

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