The Color Room

The Color Room

The Color Room is a hair coloring and hair color correction salon with locations in South Jersey and Philadelphia that offers expert hair color services and treatments for a variety of hair types. The Color Room initially contracted with VisionLine Media to create a new Website and local SEO program to drive traffic to each of their 3 retail locations. While in development, this project was stalled as all of their locations were forced due to the COVID-19 pandemic. The owners acted quickly to pivot their business to a new model that includes virtual, at home hair color consultations via email and online chat systems. They also plan to offer an e-commerce shopping cart in the near future. VisionLine quickly changed the parameters of the project to accommodate this new model and launch a new Website. This job demonstrates how quickly the VisionLine team can react to changing market conditions to position our clients in the best way to capitalize on them.  

The Color Room Project Highlights

  • Creation and Management of New Website
  • Online Customer Interface Systems (Forms and Chat)
  • Geo-Targeted Landing Pages
  • SEO Tweaks and Management
  • PPC Keyword Advertising
  • Remarketing and Paid Placement Ads

The Color Room Project Photos